JAWKU had been seeing some success in selling its wearable tech Speed product to athletes and coaches, primarily at events. But as the company also added its Muscle Blaster percussion massagers and unique Power Shaker Bottle to its line, it wanted to broaden its marketing reach. To support awareness and direct sales around the Holiday season, we launched a digital campaign, complete with new, engaging photography that embodied the brand look and feel. The result was a massive increase in site visits and a 4x yield in sales.