The pre-clinical trial stage company needed to tell its story about its proprietary new approach to address hair loss. Through a unique stem cell therapy that harvests new dermal papilla from the host’s cells, it is the only solution that actually grows new hair follicles. (A big change from wigs or hair replacement.) Stemson needed a way to spread the word about their amazing new technology, and chose us to launch their initial site to tell this incredible story to an audience that ranges from the uninitiated to the scientific community. Through both text and infographics, we designed the site to walk visitors through the magnitude of the industry challenge and how Stemson’s unique technology is revolutionizing how it’s solved.