GAPR Intro Video

CLIENTTaylorMade Golf

TaylorMade was introducing a new product line to fit the gap most players have in their bag between their longest playable iron and shortest fairway wood. Not a hybrid, it’s a GAPR.

We put together a video, relying heavily on animation, to creatively help the average player understand where GAPR fits in, without cannibalizing their line of rescue clubs.