Content DevelopmentTiger Woods and S.H. Park “Universal Language” SpotCLIENTTaylorMade GolfCATEGORYVideoWEBSITETaylorMadeGolf.com When TaylorMade wanted to create a TV spot for the Korean market to promote its M5 and M6 drivers, they decided to do it with S.H. Park, one of the country’s top LPGA golfers, and Tiger Woods. The challenge was how to get them to interact when they didn’t speak the same language. Our creative approach was to help them find common ground through the aspect of the drivers that needed no explanation: SPEED. Taking a whimsical approach, we helped bridge the language gap to introduce the Speed Injected Twist Face technology that helps them both go long. Namdalla!