Outback Power introduced its SkyBox product, a smart system to manage energy captured by solar in order to provide backup power in case of blackouts and optimize use of energy to address new time-of-use power rates. The only problem was that installers were the only ones who knew about it.

We created a series of TV spots to drive awareness and demand for homeowners. Using humor to identify worst-case scenarios, we created a fun and engaging way to tell the story behind a technical system.