adidas Golf Scripting Styles Get Top Billing for the 2018 PGA Championship.
You just gotta love when, amongst a collection of competing creative work, yours gets showcased in the number one slot. In our latest iteration of scripting layouts for adidas Golf, showing off their styles for the 2018 PGA Championship at Belle Rive, Golf Digest saw fit to place our version for Dustin Johnson at the very top of their coverage.
Why? Well, it wasn’t in alphabetical order, if that’s what you might surmise. Perhaps it was because the #1 player in the world was shown. Or perhaps the styles were just that much better than everyone else’s. Of course, we’d love to attribute it to the creative approach and just how visually arresting it is.
It just goes to show that there is tangible payoff for outstanding product design, branding and graphical design. It’s meaningful to bubble to the top so consumers and retailers alike get exposure to the styles you promote and there’s support for demand creation. And it’s important to do it across multiple touchpoints. We developed layouts for both print and digital media, and we love to see it pay off for our clients.
Now, if DJ, Rahm or Sergio actually pull out the win at this year’s final major, outfitted in adidas’ great-looking and -performing apparel, we’ll really be talking.