With a model different from traditional agencies, Talewind Creative launches in Carlsbad, California to deliver brand story, creative and content. Needless to say, we’re excited. Like… really, really excited. We started Talewind Creative, a new business with a unique model that serves the majority of marketing clients. Not the huge, monolithic corporations that pride themselves on their overblown agency relationships. Nope, we’re not the company for them. We serve the medium- to large-sized companies that need a model like ours to tell their brand stories. A model with an integrated, lean structure that delivers a level of creative and production you could otherwise only get through the combination of big agencies and their production vendors. (Read: markups on top of markups.) You know… a model that actually works for the majority of companies. So, who are we? Our founders are Mark Satuloff, CEO and Greg Shoman, chief creative officer. Mark comes from the production side of the table, owning Scratch Media, a company that provides video production, motion graphics and event management, as well as Lionshead Studios, a company that provides photography and photo-editing services, for such companies as TaylorMade-adidas Golf, Illumina, Solatube, and Zodiac. “We’ve worked in big agencies, with big agencies and around them, so we fully understand why that model generally doesn’t work,” says Satuloff. “Now that we have all services–from concept and creative through production–under one roof, we have a model that does.” Greg comes from the brand strategy and creative side, having held senior roles at Ogilvy & Mather, McCann-Erickson, Microsoft, and SKLZ, and delivering creative for a variety of clients in sports & fitness, tech, entertainment and other categories. “We wanted to create a new model for delivering premium level creative… without all the ‘yuck’ that marketing executives have come to expect with agencies,” says Shoman. “Slow, inefficient and expensive just aren’t turn-ons for the average client. Providing a lean model with great creative… that’s pretty sexy.” Talewind Creative has kicked off with a flagship client, Solatube International, located in nearby Vista, California, to help tell the story about its industry-leading tubular daylighting systems. It collaborates with Scratch Media and Lionshead Studios to deliver full creative and content for Solatube, all under one roof, and is housed with Studio 760, the largest full-service studio south of Los Angeles. The combination of services is exactly what a company like Solatube needs, and the model is already proving itself out. Like we said, we’re really, really excited and are looking forward to what we will bring to new clients as we build the business. About Talewind Creative The agency model doesn’t work for you. It doesn’t even work for agencies anymore. So we launched Talewind Creative to provide big agency-level creative with boutique speed and cost efficiency. Led by industry veterans who have helped build top brands, Talewind Creative focuses on developing brand story, creative and content for its clients. And with the support of its sister companies, Scratch Media (video production, motion graphics & events) and Lionshead Studios (photography and photo editing), it provides services from concept through production. Located in Carlsbad, California, the three companies are all under one roof with Studio 760, the premier studio south of Los Angeles, providing a lean, efficient approach to delivering top-level creative.