Talewind Creative prepared Fiberbuilt for golf’s biggest show of the year with a full suite of branded updates.
Let’s just establish that for golf companies, the PGA Show is a big deal. Like… a REALLY, REALLY BIG DEAL. (And I don’t throw around all caps lightly.) With Fiberbuilt Golf, historically known in the industry as providing the premier hitting mats and putting greens for driving ranges, practice facilities and teaching studios, going to the 2018 show is an even bigger deal then ever. The company is introducing new products for home use to an entirely new set of retailers and customers, so getting exposure to the brand is of utmost importance. And doing it in a way that endears the audience is critical.
Here’s the reality… the Fiberbuilt Golf brand has always felt kind of institutional, largely because it has always served a commercial audience. They came to Talewind Creative to give personality and style to the consumer brand. The good news is that once we did it (with consumer packaging and new consumer web site), they wanted to apply it to the commercial side of the brand as well. So we developed communications touchpoints from top to bottom: updates to brand ID elements, a new corporate home page to drive users to the commercial or new consumer sites, a facelift to the existing commercial site, new business cards, print and digital ads to drive booth visits, social media assets, all new booth signage and merchandising, a mini-brochure and even new hats. That’s a lot of stuff and, frankly, a lot of fun.
So if you’re headed to The Show in Orlando, visit Fiberbuilt at demo day or booth #1929 in the expo. Enjoy the experience. We did.
